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Direct Mail Campaign Planner in Bordeaux, France

National Pen

Job Title: Direct Mail Marketing Planner

Report to: Planning Supervisor

Location: Bordeaux, France

Overview of Role:

This role will provide the input and management of the direct mail schedules for global direct mail campaigns for National Pen. We are sending 60 million mail pieces per year. You will directly work with internal marketing teams along with third parties/vendors and production teams. You are responsible for resolving any potential schedule interruptions and keep on track the multiples direct mail marketing campaigns and all the variables involved to complete and execute the production mail plan.

What you will do:

  • Coordinate with marketing counterparts to prioritize and drive the detailed execution planning of direct mail marketing programs and initiatives involving List and Imagine Processing
  • Plan and execute direct mail campaigns, overseeing their operational execution processes including supporting creative development, segmentation and data processing, pre-deployment testing and quality control, campaign execution and back-end analysis.
  • Manage changes to the direct mail campaigns schedule
  • Develop a detailed dashboard to monitor and track the execution of direct mail plan and all the variables involved
  • Drives clarity and focus in cross-group situations
  • Measure key activities performance and escalate to management as needed
  • Evaluate and communicate potential risks on direct mail campaigns schedule
  • Serving as a communication bridge within marketing, vendors and production teams
  • Connect management and marketing, planning and production staff with a meeting reports and idea exchange
  • Coordinate the campaigns with 3 fulfilment locations
  • Work closely with teams located in 4 different time zones

What we need from you:

  • Degree in Business Administration, Marketing or related business area.
  • 3+ years' experience in a related field
  • Excellent knowledge of Excel
  • Knowledge of planning and scheduling tools and software desirable but not essential
  • Driven, self-motivated, and goal-oriented
  • Advanced time management and analytical skills
  • Excellent effective communication skills and problem-solving abilities
  • Visioning and Strategic Thinking
  • Desirable knowledge of data base management, like SQL.
  • Advanced English Skills.

About National Pen

In business for over 50 years, National Pen is a world-class provider of personalized marketing solutions. We offer high value/low cost branded marketing products to small and medium businesses through multiple channels, with low minimum order quantities and high levels of customer care. National Pen operates across 10 locations globally with facilities in Europe, North America, Africa, and Asia and employee over 3500 people through our multi-channel business.

In December 2016 National Pen Corporation was acquired by Cimpress N.V., a leader in mass customisation. Cimpress employs 10,000 people across 30 countries globally and offers a portfolio of more than 20 successful brands including Vistaprint, National Pen, Albelli, Drukwerkdeal, Pixaprinting, Exprint and WIRmachenDruck.

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