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Marketing Manager in Bordeaux, France

National Pen

Job Title: Marketing Manager

Report to: Marketing Director

Location: Bordeaux, France

Overview of Role:

The marketing manager will manage, coordinate and optimize mail-order sales campaigns.

He/she will have full P&L responsibility for all campaigns on its assigned countries.

He/she will also coordinate the work of other marketing managers and marketing assistants in the team.

He/she will report directly to the Customer / Prospect Marketing Director

He/she will have proven himself in the establishment and achievement of quantifiable direct marketing performance objectives.

What you will do:

Manages and coordinates all mail-order marketing campaigns.

Reviews and optimizes marketing campaign preparation processes.

Develops, manages and implements marketing plans.

Works closely with the Email Manager, TM Manager and WEB Manager to establish an integrated contact strategy across all channels.

Develops new customer acquisition : maximizes the number of first time buyers at a given acquisition cost

Maximizes customer loyalty, the value of the customers lifetime.

Maximizes profits on mail-order campaigns by testing new products, concepts/marketing offerings, new carriers, new targets (new data sources, new variables, different selections )

Monitors and analyse test marketing program results and recommends programs for expansion.

Monitors competitor performance/practices and B2B market development.

To hit your strategical targets he/she will get the support of :

  • the Customer Intelligence Team for the Modelling part
  • the Business Intelligence Team to leverage the data
  • external vendors (list owners, brokers, data bureau ).

Skills

To be successful, a person must demonstrate the following skills:

People management - able to coordinate the work of small teams and maintains effective cooperation with other related departments.

Analytics - Synthesizes complex or diverse information; collects and researches data; designs workflows and procedures.

Project Management - Project management skills and ability to perform multiple tasks through projects and products.

Team player - able to work on multi-part projects with multiple teams and able to ensure project deadlines and budgets are met.

Creativity - Proposes new communication ideas to evolve the dissemination channel.

Judgement - Displays willingness to make decisions; presents a sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate individuals in the decision-making process; and makes timely decisions.

Professionalism - Approaches others with tact; responds well under pressure; treats others with respect and consideration, regardless of status or position; accepts responsibility for own actions; pursues commitments.

What we need from you:

  • Bachelors degree (B.A.) or equivalent with a minimum of 5 years of related experience.
  • International direct marketing experience is required.
  • Experience in mail-order sales with key performance indicators such as response rate, sales achievement, return on investment.
  • A good level of English is required.
  • Another foreign language would be appreciated.

About National Pen

In business for over 50 years, National Pen is a world-class provider of personalized marketing solutions. We offer high value/low cost branded marketing products to small and medium businesses through multiple channels, with low minimum order quantities and high levels of customer care. National Pen operates across 10 locations globally with facilities in Europe, North America, Africa, and Asia and employee over 3500 people through our multi-channel business.

In December 2016 National Pen Corporation was acquired by Cimpress N.V., a leader in mass customisation. Cimpress employs 10,000 people across 30 countries globally and offers a portfolio of more than 20 successful brands including Vistaprint, National Pen, Albelli, Drukwerkdeal, Pixaprinting, Exprint and WIRmachenDruck.

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